A look at how we helped a client build a predictable lead generation system.
Home Improvement
Client Type
Local bathroom remodeling company serving residential customers
Goal
Fill the calendar with in-home consultations for bathroom renovation projects
Challenge
Heavy competition in the local market. Previous campaigns attracted tire-kickers and low-budget inquiries that wasted the sales team's time.
Strategy Implemented
Focused targeting on homeowners in specific income brackets. Created qualification forms filtering by project timeline and budget range. Built a follow-up sequence with project inspiration content.
Results in 60 Days
89
Qualified Leads
34
In-Home Consultations
$47
Cost Per Lead
$112K
Revenue Generated
The client went from inconsistent word-of-mouth to a steady flow of 10-15 qualified consultations per month.
Hear from service businesses who've built reliable lead generation systems.
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"We were skeptical after working with agencies before, but the difference here was the focus on lead quality over volume. Our sales team finally has conversations with people who are actually ready to buy."
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Sarah Mitchell
Founder, Mitchell Consulting
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"The reporting and communication is what stands out. I always know exactly what's happening with my campaigns and why decisions are being made. No guesswork, just data."
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James Rodriguez
Owner, Elite Home Services
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"Within the first month, we had a clear system in place. It took a few weeks to optimize, but now we have a predictable flow of discovery calls every week. That consistency changed everything."
A performance-focused marketer who believes ads should drive measurable business growth—not vanity metrics. With experience building lead systems and improving sales processes, the focus goes beyond generating clicks. The goal is building predictable client acquisition systems that convert.
Specialized in service-based businesses
Data-driven ad strategies
Transparent reporting & communication
No long-term contracts required
Dedicated account manager
Results-focused approach
30,000+
Leads Generated
$1.2M+
Ad Spend Managed
✓
Conversion-Focused Systems
Leads that convert
Data-driven strategies
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Partnering with a Select Groupof Service Businesses
Work With Us
Our Engagement Options
Choose the level of support that fits your business goals.
Basic
For businesses testing paid ads for the first time.
It depends on your goals, offer price, and market. For most service businesses, we recommend starting with $1,500–$3,000/month in ad spend to gather enough data for optimization. We'll discuss the right budget for your situation during the strategy call.
Most clients start seeing leads within the first 1-2 weeks of launching. However, the first 30 days are typically a testing phase where we gather data and optimize. Meaningful, consistent results usually come after 60-90 days of running campaigns.
No, and you should be cautious of anyone who does. Advertising is not magic—it amplifies what already exists. If you have a strong offer and a solid business, ads can scale it significantly. We're transparent about this because our goal is to build something sustainable, not sell false promises.
We specialize in service-based businesses—home improvement contractors, coaches, consultants, local service providers, and agencies. If you sell a service with a decent profit margin and want more qualified leads, we're likely a good fit.
Not necessarily to start. We can run lead generation campaigns directly through Facebook and Instagram lead forms. However, for best results long-term, having a simple landing page helps with lead quality and conversion rates.
Our fees depend on the scope of work and your ad budget. We discuss pricing during the strategy call once we understand your goals and what's needed. There are no long-term contracts—we work on a month-to-month basis.
We handle the heavy lifting—strategy, creative, campaign management, and optimization. You'll need to be available for onboarding, provide feedback on leads, and join periodic check-in calls. The more feedback you give us on lead quality, the better we can optimize.
That's common. Most failed campaigns come down to poor targeting, weak offers, or no follow-up system. We focus on all three: finding the right audience, crafting messages that resonate, and ensuring leads are qualified and followed up with properly.
While we're not a sales consulting firm, we do help with lead qualification and follow-up sequences. We'll give you recommendations on how to handle leads effectively, because even the best ads won't help if leads aren't being followed up with quickly and consistently.
